The Management Education Industry (MEI) has witnessed stupendous change in the demand supply dynamics in the last decade. This change has been more pronounced especially in India post the global depression of 2008 resulting in supply of MBA seats outstripping the demand for the same. In such an environment, the top 30 B-Schools in the country will continue to attract the best of talent. However with more than 3 lac MBA aspirants in India alone, the competition among the remaining (latest reports suggest that there are more than 3500 MBA programs on offer) B- Schools is intend to attract the right quality (& quality of course) of students.
Most test prep companies including IMS, TIME, CL, and others are primarily making an attempt to match the requirements of the top 50 B-schools with that of the students and have a predominant test prep centric business model (training students to tackle various entrance exams like CAT, CET, ATMA, and GMAT, MAT.) This leaves an approximate 95% gap in the MEI wherein either the institutes are struggling to get the right set of students, or some students are falling prey to certain dubious institutions, certain Universities are struggling to support its affiliate Institutions( reports suggest that University of Pune admitted students in year 2010 without the CET for the 1st time in the history of Pune University MBA) & of course corporate/industry is struggling to get the right talent in such an overcrowded market place.
In such a fiercely competitive and dynamic environment we have spotted that there are 4 major stake holders/players in the MEI, namely:
- Management Institutions
- MBA aspirants
- Government Bodies
Experts from the MEI are indicating a major consolidation in the industry, but even then we realize that there is a constant need to support/supplement the stake holders in the MEI. The promoters of the IEIBS AKADEMIA had this vision long back in year 2005 wherein a private ltd company was set up clearly with an objective to provide solutions to MBA institutions and MEI stake holder. IEIBS AKADEMIA(fondly known as the AKADEMIA) is an attempt by professionals from the MBA industry to provide solutions in a structured corporate environment.
Though the focus of the IEIBS AKADEMIA is purely a B-2-B approach, it also prides in supplementing MBA aspirants efforts to secure a top B-school seat. The concept is backed by more than 100 empaneled faculty members collective experience in the CAT/GMAT/CET/Test Prep business & professional from leading recruitment companies and is being promoted by format Director of a leading test prep company.